A price reduction can be an important decision, but it should not be the automatic response whenever a home does not receive an offer.

Sometimes the asking price is too high for the current market. In other cases, buyers are reacting to condition, presentation, difficult showing access, weak photography, or stronger competition nearby.

Reducing the price may help—but only when the new price changes how buyers see the property.

What does a price reduction actually do?

A price reduction can place a home into a different buyer search range, create renewed attention online, and make the property more competitive against similar listings.

However, a small reduction may not change the property’s position. If buyers still see the home as poor value, the same objections may remain.

The purpose of a price adjustment is not simply to show that the seller is willing to negotiate. It is to reposition the property so that it becomes more compelling to the right buyers.

Signs that the price may be too high

The price deserves a careful review when:

• Comparable homes are selling for less
• Similar properties are receiving more showings or offers
• Buyers consistently describe the home as overpriced
• The property has had strong online views but few showings
• The home has received showings but no serious interest
• New competing listings offer more features at a similar price
• The property has been listed long enough that the initial launch advantage has passed

No single sign proves that the price is wrong. The pattern matters.

Active listings are not proof of value

Sellers often compare their home with other properties currently listed for sale. Those asking prices can provide context, but they do not prove what buyers are willing to pay.

A property can be listed at any price. A completed sale gives stronger evidence because it shows what a buyer actually agreed to pay under real market conditions.

A good pricing review considers recent sold properties first, then uses active listings to understand the competition.

Nooran Ostadeian helps Edmonton sellers review recent sales, current competition, and buyer response so price decisions are based on evidence—not guesswork.

When reducing the price may help

A price adjustment may be appropriate when the home is well presented, easy to show, accurately marketed, and still receiving little serious interest compared with similar properties.

It may also help when the original price was based on outdated market conditions, an overly optimistic valuation, or a comparison with a substantially superior property.

The new price should be meaningful enough to improve the property’s position. The exact adjustment depends on the price range, competition, recent sales, and the seller’s objectives.

When reducing the price may not solve the problem

A lower price may not fix the situation when:

• The home is difficult to access for showings
• The photos do not show the property well
• The home has strong odours or visible clutter
• Basic repairs have been ignored
• The description does not communicate the property’s strengths
• The listing is competing against recently renovated homes
• The property has restrictions or features that buyers do not understand
• The seller is receiving very little showing activity because of limited availability

In these cases, reducing the price without addressing the underlying issue may simply mean selling for less without improving the buyer response.

Should the price reduction be small or substantial?

There is no universal percentage that works for every listing. A reduction should be based on market evidence and the buyer pool the seller wants to reach.

A small reduction may be appropriate when the property is only slightly outside the expected range. A larger adjustment may be necessary when the price has placed the home in the wrong competitive category.

The decision should consider the likely financial effect, the seller’s timing, the cost of remaining on the market, and the risk of chasing the market with several small reductions.

Ask these questions before changing the price

Before reducing the asking price, review:

1. What similar homes have actually sold recently?
2. What are buyers choosing instead?
3. How does this property compare in condition, layout, location, and features?
4. How many qualified buyers have viewed the home?
5. What objections have been repeated?
6. Is the property easy to access and present well?
7. Will the proposed price reach a meaningfully different group of buyers?
8. Is there a better marketing or preparation change that should happen first?

A price reduction is not a failure

Adjusting a price is not necessarily an admission that the home was listed badly. Markets change, new information becomes available, and buyer behaviour can be different from what was expected.

A well-reasoned adjustment can protect the seller’s time and equity by responding to the market rather than ignoring it.

The important thing is to avoid making an emotional change based on one comment or one quiet week. Look for patterns and make the decision with complete information.

The Truth-First takeaway

A price reduction does not automatically create a buyer. The right price, accurate marketing, good presentation, reasonable showing access, and honest positioning all work together.

The goal is not to choose the lowest price. The goal is to position the home so the right buyers recognize its value and feel confident taking the next step.

If you are considering a price adjustment for your Edmonton listing, Nooran Ostadeian can help you review recent sales, current competition, buyer feedback, presentation, and the most practical path forward.

Before changing the price, review the other common reasons a home may not be selling in Why Isn’t My Edmonton Home Selling? 10 Common Reasons Buyers Are Passing.

Contact Nooran Ostadeian
TOP REALTOR® | RE/MAX Elite
Call at 780-953-0723
Website: realtyedmonton.ca

If you’re wondering why your Edmonton home isn’t selling, the answer is not always as simple as reducing the price.

Listing your home can be frustrating, especially when you believe the property is attractive, well located, and fairly priced. When showings are happening but offers are not, it is natural to wonder what buyers are seeing that you are not.

Sometimes the problem is price. Sometimes it is presentation, condition, access, marketing, or the competition. Often, several smaller issues combine to make buyers hesitate.

Here are ten common reasons an Edmonton home may not be selling as expected.

1. The asking price is ahead of the market

The most common reason a home does not sell is that buyers do not believe the property offers enough value at the current price.

This does not necessarily mean the home is not worth what the seller hopes to receive. It means buyers are comparing it with recently sold homes and competing properties available today.

A pricing review should focus on comparable sales, current competition, condition, location, and buyer activity—not only on the seller’s original purchase price or the amount invested in renovations.

2. The home is being compared with the wrong properties

A nearby property is not always a true comparable. A home may differ in lot size, floor plan, basement development, garage, renovation quality, location, or exposure to traffic and noise.

Comparing a property with the wrong homes can lead to an asking price that appears reasonable on paper but does not match how buyers actually see the market.

3. The first impression is not strong enough

Buyers often form an opinion within the first few moments of seeing a property online or entering the home.

A cluttered entrance, overgrown yard, poor lighting, strong odours, damaged flooring, or tired paint can make buyers focus on work and expense instead of the home’s strengths.

The goal is not to make every home look perfect. The goal is to remove avoidable distractions so buyers can understand the property properly.

4. The photos do not represent the home well

For many buyers, the first showing happens online. Dark, inconsistent, poorly framed, or outdated photos can reduce interest before a buyer ever books an appointment.

Good photography should show the layout honestly, include the most important features, and help buyers understand how the rooms connect. It should not make the home look larger or more luxurious than it really is.

5. The home is difficult to show

A property may be well priced, but if it is difficult to view, buyers may move on to another option.

Limited showing hours, short notice, pets that are not secured, rooms that cannot be accessed, or repeated cancellations can reduce the number of serious buyers who see the home.

Showing instructions should be reasonable, clear, and coordinated with everyone living in the property.

6. The home is not being maintained during the listing

A home can be clean and presentable at the time of listing but become less appealing if daily maintenance is overlooked.

Garbage, dirty bathrooms, unmade beds, full countertops, strong food or pet odours, and unkept outdoor areas can affect a buyer’s impression. This is especially important when the property is tenant-occupied.

The seller and tenant should discuss expectations before the home is listed. The conversation should be respectful, practical, and consistent with the tenancy agreement and applicable Alberta requirements.

7. The marketing does not explain the real value

A listing description should do more than repeat the number of bedrooms and bathrooms. It should explain what makes the property useful or different.

Is the home close to a school, transit, shopping, trails, or employment areas? Does it have an unusual lot, a functional layout, recent mechanical upgrades, a legal suite, a heated garage, or strong redevelopment potential?

Buyers need clear information to understand why the property deserves their attention.

Nooran Ostadeian works with Edmonton sellers to identify the features buyers are most likely to value and position each property around its real strengths—not just its basic specifications.

8. The property has unresolved maintenance concerns

Small repairs may not seem important to the seller, but buyers often notice them quickly. Peeling paint, loose railings, damaged trim, dripping taps, cracked caulking, or signs of moisture can make buyers wonder what larger problems may exist.

Not every repair needs to be completed before selling. However, sellers should understand which concerns are likely to affect buyer confidence and address the most visible or important issues first.

9. The home is competing with a stronger option

A property may be attractive on its own but less attractive beside the other homes currently available in the same price range.

Buyers may be comparing renovations, lot size, garage space, basement development, monthly costs, location, and move-in readiness. The question is not only, “Is this home good?” It is also, “Why would a buyer choose this home over the alternatives?”

10. The market has changed since the listing began

Market conditions can shift while a home is listed. New competition may appear, buyers may become more cautious, or the property may lose the advantage it had when it first came on the market.

That is why a listing should be reviewed regularly rather than left unchanged for weeks. A useful review looks at showing activity, online engagement, buyer comments, new competition, recent sales, and the overall position of the property.

What should a seller do next?

Do not automatically reduce the price before understanding the actual problem. First, review:

• How many serious showings have occurred
• What buyers and agents are saying
• How the listing compares with current competition
• Whether the photos and description are strong
• Whether the home is easy to show
• Whether the condition matches the asking price
• What comparable properties have recently sold for

The answer may be a price adjustment, but it could also be better preparation, improved access, updated marketing, or a combination of changes.

The Truth-First takeaway

A home that is not selling is giving you information. The important question is not how to defend the current price. It is how to understand what the market is communicating and make the right adjustment.

If your Edmonton home has been listed longer than expected, Nooran Ostadeian can provide a straightforward review of the pricing, presentation, competition, and showing experience so you can make a decision based on evidence—not pressure.

If you are wondering whether the problem is your asking price, read When Should You Reduce Your Edmonton Listing Price? Does It Always Help?

Contact Nooran Ostadeian
TOP REALTOR® | RE/MAX Elite
Call at 780-953-0723
Website: realtyedmonton.ca

If you are preparing to sell an Edmonton home, the assessed value on your City notice is worth understanding—but it should not be treated as an automatic asking price. An assessment is a City-produced, date-specific estimate used for the property-tax system. A current sale-price discussion needs to consider the home itself, recent comparable sales, active competition, and today’s market conditions.

Understanding the difference can make the selling process much clearer.

What an Edmonton Property Assessment Is For

In Alberta, property assessments are used to help distribute municipal and education property taxes among property owners. Edmonton property assessments are prepared annually and are based on a mass-appraisal process.

For residential property, the assessed value is the City’s estimate of what the property would have sold for in the open market on a specific past date. It is a standardized estimate created for the assessment system. It is not a prediction of what a buyer will offer for your home today.

Your assessment is still useful. It can help you review the City’s property record and understand how the City has described the home. However, it is not a listing strategy, a buyer’s offer, or a substitute for current market evidence.

Why the Assessment and Sale Price Can Be Different

The biggest reason is timing. The 2026 Edmonton assessment cycle is based on a July 1, 2025 market-value date, using information available at that time and physical changes recorded through December 31, 2025. A home being listed in September 2026 is entering a market more than a year after that assessment value date.

Markets can change during that period. Inventory, buyer demand, interest rates, property condition, neighbourhood activity, and competing listings can all affect how a specific home is positioned when it goes on the market.

A second reason is that every home is different. Buyers compare location, lot size, layout, condition, updates, parking, outdoor space, age, style, and nearby alternatives. A City assessment cannot fully capture how buyers will respond to your particular home in the current market.

A third reason is the accuracy of the City’s property record. If a record is missing information or includes details that are no longer correct, the assessment may not fully reflect the home as it existed on the assessment date. On the other hand, improvements completed after the assessment condition date may matter to today’s buyers even though they were not part of the prior assessment.

What Homeowners Should Review Before Selling

Start by reviewing your assessment notice and the property information available through the City’s MyProperty portal. Check the basics carefully: property type, finished space, garage information, additions, and the completion status of any renovations or construction.

Keep a simple list of updates you have completed, along with approximate dates. Major improvements such as kitchens, bathrooms, windows, roofing, furnaces, flooring, landscaping, decks, garages, and basement development can help explain the home’s current condition and appeal.

If you believe the assessment record contains an error, contact the City assessor promptly. It is best to deal with an assessment concern as its own issue rather than assuming it will determine the property’s sale price.

What a Comparative Market Analysis Does Differently

A comparative market analysis, often called a CMA, is used to estimate a home’s likely market position by reviewing similar properties that have recently sold in the immediate area. It helps sellers understand how their home compares with current market evidence.

A useful CMA looks at recent sales that are genuinely comparable. This normally means reviewing homes with similar location, style, size, age, condition, features, and lot characteristics. Active listings are also important because they show the alternatives buyers will see at the same time.

A CMA is different from both a City assessment and a formal appraisal. It is a practical tool for planning a listing strategy, setting expectations, and preparing a home for market. It should be updated if meaningful new sales, listings, or changes in the market occur before launch.

A Simple Pre-Listing Plan

Begin by locating your current assessment notice and noting the assessment year and valuation date. Then review the City’s property record and make sure the basic information is accurate.

Next, prepare a list of the home’s updates and features. Include the approximate completion date of major work, details that may not be obvious in photos, and anything a buyer should know about maintenance or improvements.

Then request a current comparative market analysis. Ask which recent sales were selected, why they are comparable, and what active listings buyers will be comparing with your home. This is where the conversation moves from a historical assessment number to a current, property-specific marketing plan.

Finally, revisit the analysis before your home goes live. If new listings appear, similar homes sell, or market conditions shift, your positioning may need to be adjusted.

Understand Your Edmonton Home’s Market Value Before You Sell

Before selling your home in Edmonton, review your property assessment alongside recent neighbourhood sales, competing listings and your home’s condition and improvements. A current comparative market analysis helps connect those details to a realistic asking price and a focused marketing strategy.

Thinking about selling your Edmonton home? Book a complimentary home-value consultation with me, Nooran Ostadeian, REALTOR® with RE/MAX Elite. I’ll help you assess your home’s market position, identify preparation priorities and build a pricing and marketing plan tailored to your property.

Contact Nooran Ostadeian
TOP REALTOR® | RE/MAX Elite
Call at 780-953-0723
Website: realtyedmonton.ca

A first home is not simply a property type or a price point. It is the place that needs to work for your normal weekdays: getting to work or school, picking up groceries, spending time outdoors, hosting friends, and managing the care a home requires. That is why the strongest first-time-buyer search starts with fit, then narrows to homes that meet it.

Edmonton has many communities with different housing styles, amenities, and transit options. Rather than looking for one universally “best” neighbourhood, it is more useful to choose a few areas that suit your lifestyle and then compare the homes, buildings, and blocks within them. Prices, availability, condo fees, and property condition can change quickly, so local comparable sales should always be part of the final decision.

Hairsine: A Practical Choice for Row Homes and Low-Rise Apartments

Hairsine is a northeast Edmonton community worth exploring if you are open to row housing, townhomes, or low-rise apartments. These housing types can offer a different balance of space, maintenance, and ownership costs than a detached house.

For first-time buyers, Hairsine can be a useful area to compare attached-home options. Some buyers may appreciate the neighbourhood’s established feel, nearby green space, and the opportunity to look at several home styles rather than focusing only on single-family homes.

Before making a decision, look closely at the ownership structure of the property. A condominium townhouse and a freehold-style home can have very different monthly costs and responsibilities. Ask about parking, storage, exterior maintenance, utilities included in any condo fee, insurance, reserve-fund planning, and any upcoming building work.

Transit should also be tested in real life. Plan a door-to-door trip from the exact property to your work, school, or regular destination. Include the walk to the stop, transfer time, evening return trip, and what the route may feel like during winter.

Mill Woods Town Centre: For Buyers Focused on Apartment Living

Mill Woods Town Centre is a strong area to consider if apartment living is your priority. The community has an apartment-focused housing pattern and a central setting around a water feature and park space.

For a first-time buyer, an apartment can provide a lower-maintenance way to enter the market. It can also simplify the home search because you can compare building features, unit layouts, parking, storage, amenities, and monthly fees more directly.

When viewing apartment properties, focus on more than the unit itself. Ask about the condition of common areas, elevators, roofs, windows, heating systems, and parkades. Review the condo documents carefully, including the reserve-fund study, board meeting minutes, insurance information, planned repairs, pet rules, rental rules, and special assessments.

The location may work well for buyers who value nearby services and transit access, but do not assume that a building’s location on a map will automatically make the commute easy. Walk the route, test the timing, and visit at the times of day you would actually be travelling.

Laurel: A Newer Southeast Edmonton Community

Laurel is a southeast Edmonton community that can appeal to first-time buyers looking for a newer neighbourhood feel. The area includes a mix of housing forms and is designed with parks, open spaces, and pedestrian connections in mind.

This can be a good place to compare different options, including detached homes, attached homes, and apartment-style properties. Buyers who value newer development, local parks, and access to southeast amenities may find Laurel worth adding to their shortlist.

The broader Meadows area also offers a major community recreation centre with aquatic, fitness, arena, and outdoor facilities. For many buyers, nearby recreation, green space, and everyday services can matter just as much as the number of bedrooms in a home.

Before buying in a newer community, confirm whether the property belongs to a homeowners’ association, condominium corporation, or another ongoing arrangement. Ask what the fee covers, how often it is paid, and what obligations come with ownership. It is also wise to review landscaping, drainage, fencing, decks, grading, and any recently completed work.

King Edward Park: Mature Streets and Ravine Access

King Edward Park is an established southeast Edmonton neighbourhood with a mature, grid-street character. It can be a good fit for buyers who prefer older homes, tree-lined streets, walkability, and access to outdoor space.

The area is close to Mill Creek Ravine, which gives residents access to paved shared-use pathways for walking and cycling. For buyers who want an urban location with nearby nature, that can be a meaningful lifestyle feature.

Mature neighbourhoods often require a more condition-focused search. Two homes on the same street can be very different in terms of renovations, maintenance, drainage, foundation condition, electrical systems, plumbing, roofing, and permits for past work. A professional home inspection and thoughtful questions about major updates are especially valuable.

It is also important to visit more than once. Pay attention to the exact block, street parking, traffic, noise, lighting, access to services, and the route to work or school. A neighbourhood may be a great fit while a particular property or location within it may not be.

How to Compare Edmonton Neighbourhoods

Before choosing an Edmonton neighbourhood, create a simple scorecard for every home you visit. For first-time home buyers in Edmonton, this helps organize your priorities and compare properties. Start with your non-negotiables: home type, bedrooms, parking, monthly budget, commute, public transit, outdoor space, accessibility and future plans. Add notes after each viewing while the details are fresh.

When comparing Edmonton condos, townhouses and detached homes, consider the full cost of ownership. Review mortgage payments, property taxes, condo fees where applicable, insurance, utilities and maintenance responsibilities. Evaluate the property’s condition, ownership structure and specific location alongside its asking price and finished square footage.

Whether you’re exploring homes for sale in Hairsine, Mill Woods Town Centre, Laurel or King Edward Park, focus on how each property fits your daily life. The best Edmonton neighbourhood for your first home will depend on your budget, housing needs, commute and long-term plans.

Ready to buy your first home in Edmonton? Book a complimentary Edmonton real estate consultation with me, Nooran Ostadeian, REALTOR. I’ll help you compare Edmonton neighbourhoods, review current homes for sale and narrow your search around what matters to you.

Contact Nooran Ostadeian
TOP REALTOR® | RE/MAX Elite
Call at 780-953-0723
Website: realtyedmonton.ca

Three reasonable options—and no automatic answer

When an Edmonton homeowner is planning a move, one of the biggest decisions is whether to sell the property, rent it out or hold it for later. This question often becomes more urgent in the fall, when owners are thinking about winter maintenance, vacancy, financing and the timing of a future purchase.

All 3 options can be sensible. The right choice depends on your financial position, the condition of the home, the likely sale price, realistic rent, your tolerance for property management and how long you are prepared to hold the asset. The goal is not to choose the option that sounds best—it is to choose the one that supports your life and numbers.

When selling may be the right move

Selling may make sense when you need the equity for your next home, want to simplify your finances or do not wish to manage a rental. It can also be appropriate when the property is well-positioned for current buyer demand and the expected net proceeds support your next step.

A fall listing can still perform well. Serious buyers remain active, relocations continue and some purchasers prefer to secure a home before winter or year-end. Success depends on thoughtful preparation, accurate pricing and strong presentation. In Edmonton real estate, the first impression online is especially important: professional photographs, clean rooms, clear feature descriptions and convenient showing access can increase the chance that buyers choose to visit.

When renting may be worth considering

Renting can be attractive when you want to keep the property for long-term appreciation, expect to return to Edmonton or believe the home can produce sustainable income. Alberta’s population remains above 5 million and continues to grow, while interprovincial migration still supports housing demand. Those broader trends can benefit the rental market, but the individual property must still be evaluated carefully.

Start with realistic rent rather than the highest advertised number. Then subtract mortgage payments, property taxes, insurance, condominium fees where applicable, maintenance, vacancy allowance and management costs. A property that merely covers the mortgage may still require cash for repairs or an unexpected vacancy. Responsible tenant screening, a clear written lease and proper move-in documentation are essential.

When holding without renting can work

Some owners prefer to keep a property vacant temporarily while completing renovations, resolving an estate, waiting for a family decision or preparing for a later sale. This can provide flexibility, but it also creates carrying costs and winter responsibilities. Insurance requirements may change when a property is vacant, and regular checks, heating, snow removal and security need to be arranged.

Holding can be useful when a short delay creates a clear benefit, such as completing high-value repairs or aligning with a relocation date. It becomes less helpful when there is no timeline and the monthly costs continue without a defined purpose.

Consider a dual-track strategy

In some situations, an owner can market the property for sale while also preparing it for rent. This preserves flexibility: if the right buyer appears, the owner can sell; if a suitable tenant is secured first, the sale listing can be withdrawn. This strategy needs careful coordination so buyers and prospective tenants receive accurate information and the owner does not make conflicting commitments.

A dual-track approach is not appropriate for every property, but it can be valuable when timing matters more than choosing only one route from the beginning. Clear communication and professional screening are the key.

The numbers to compare before deciding

Ask for 2 realistic estimates: the property’s current market value and its achievable monthly rent. For a sale, estimate net proceeds after mortgage payout, legal fees, commissions and agreed repairs or credits. For a rental, estimate annual net cash flow after all operating costs and a vacancy allowance. Also consider the tax implications with your accountant, especially if the property has been your principal residence or is owned through a corporation.

The Edmonton housing market should inform your decision, but your personal goals should lead it. A good choice gives you financial comfort and a manageable level of responsibility—not simply the possibility of a higher return.

Start with an honest property review

Before spending money, invite an experienced Edmonton REALTOR® to walk through the property and identify what buyers or tenants are most likely to notice. Some improvements add meaningful appeal; others may not return their cost. I regularly help Edmonton homeowners compare selling, renting and holding based on current listings, recent sales, condition and neighbourhood demand.

If you are wondering whether to sell or rent your Edmonton home before winter, I would be happy to review the options with you. There is no pressure to list. The first step is simply understanding the property’s position and making a plan that feels right.

About Nooran

Nooran Ostadeian is a REALTOR® with RE/MAX Elite who has served Edmonton buyers and sellers since 2007. For an honest conversation about buying, selling or investing in Edmonton real estate, call 780-953-0723, email nooran@realtyedmonton.ca or visit realtyedmonton.ca.

Contact Nooran Ostadeian
TOP REALTOR® | RE/MAX Elite
Call at 780-953-0723
Website: realtyedmonton.ca

As September approaches in Edmonton, it’s the perfect time to prepare your home for the challenges of fall and winter. Proactive maintenance not only protects your home’s value but also prevents costly surprises during the long freeze-thaw season.

Exterior and Envelope

• Clean gutters and downspouts – Ensure water is flowing freely and that extensions direct runoff at least 2 meters away from your foundation.

• Inspect your roof, flashing, and vents – Repair loose shingles and seal any small gaps to prevent leaks.

• Seal windows and doors – Caulk and weather-strip where needed; replace cracked seals to reduce drafts and heating costs.

• Winterize outdoor plumbing – Shut and drain exterior hose bibs; schedule sprinkler blow-outs before hard frost hits.

• Check grading – Confirm the ground slopes away from your home to avoid pooling water.

Mechanical and Safety

• Service your furnace – Replace filters and run a test before the first cold snap.

• Test smoke and CO detectors – Replace batteries for reliable protection.

• Chimney and fireplace care – Sweep chimneys and inspect gas fireplaces if applicable.

• Check sump pump – Ensure it’s working and that discharge lines won’t freeze.

• Adjust your humidifier – Set it to winter settings for better indoor air quality.

Interior Readiness

• Inspect attic insulation – Look for signs of moisture or frost.

• Seal basement penetrations – Insulate exposed plumbing on exterior walls to prevent freezing.

• Prepare winter tools now – Shovels, ice melt, and block heater extension cords should be ready before the snow flies.

A few hours in September can save you from mid-winter emergencies.
Would you like a printable one-page checklist to keep handy for your home or to share with clients and tenants? Reach out, and I can send it your way.

Your Trusted Edmonton REALTOR®
Nooran Ostadeian
REALTOR® | RE/MAX Elite Windermere
📍 Serving Edmonton & Surrounding Areas

📧 Email: Nooran@RealtyEdmonton.ca
📞 Direct: 780-953-0723
🏢 Office: 304 Windermere Blvd, Edmonton, Alberta, T6W 2P2
🔗 RealtyEdmonton.ca

The Edmonton real estate market remained active through late July 2025, showing signs of balance as more inventory entered the market. While sales activity stayed nearly unchanged from June, increased listings are giving buyers more choice and creating a more competitive environment for sellers.

Market Snapshot – July 2025

• Sales: 2,860 (-0.5% MoM)

• New Listings: 4,387 (+7.8% MoM)

• Inventory: 7,083 (+4.7% MoM, +21.8% YoY)

• Average Residential Price: $463,078 (-0.4% MoM, +5.2% YoY)

• MLS® HPI Composite Benchmark: $427,800 (-2.7% MoM, +5.2% YoY)

Property Type Breakdown

• Detached Homes: $578,442 (average)

• Semi-Detached: $430,813

• Townhomes: $296,785

• Apartment Condos: $209,711

What This Means for Sellers

As summer progresses, the growing inventory means more competition among listings. Sellers looking to secure strong offers should focus on:

• Accurate pricing aligned with comparable recent sales.

• Turnkey presentation homes that are move-in ready attract more serious buyers.

• Targeting high-demand segments, such as detached homes, where pricing remains resilient.

What This Means for Buyers

Buyers are benefitting from greater selection and more stable prices. With inventory climbing, there is room to negotiate and include conditions that protect your interests. Key tips for buyers:

• Secure pre-approval to act quickly on desirable listings.

• Stay proactive new inventory moves fast in sought-after areas.

• Leverage the market’s balance to negotiate terms and price.

Media Spotlight: Nooran on CBC

Earlier this month, I discussed the evolving Edmonton housing market with CBC Edmonton AM. In the interview, I highlighted how inventory is building, sales remain steady, and how labels like “buyer’s market” or “seller’s market” often oversimplify the situation.

Detached homes remain strong, condos offer affordability, and townhomes show more flexibility for negotiation. Ultimately, strategy matters more than the market label.

You can read or watch the full CBC interview here: https://www.cbc.ca/listen/live-radio/1-17-edmonton-am/clip/16162311-is-edmonton-finally-becoming-buyers-market

Final Thoughts

With sales holding steady and inventory climbing, Edmonton’s late-July market offers opportunities for both buyers and sellers provided they navigate it with a clear, informed strategy.

If you’re considering buying or selling, now is the time to position yourself for the fall market shift.

Your Trusted Edmonton REALTOR®
Nooran Ostadeian
REALTOR® | RE/MAX Elite Windermere
📍 Serving Edmonton & Surrounding Areas

📧 Email: Nooran@RealtyEdmonton.ca
📞 Direct: 780-953-0723
🏢 Office: 304 Windermere Blvd, Edmonton, Alberta, T6W 2P2
🔗 RealtyEdmonton.ca

Congratulations to my lovely, loyal clients Jessica and Cam on our third successful transaction together. Years ago, they bought their first home with me, sold it last month, and now they’ve purchased this stunning walkout home backing onto the pond in Edgemont. This home is filled with positive energy, a fantastic layout, and is truly a place that brings them joy. Wishing you both all the best in your new chapter. Thank you again for your continued trust.

Your Trusted Edmonton REALTOR®
Nooran Ostadeian
REALTOR® | RE/MAX Elite Windermere
📍 Serving Edmonton & Surrounding Areas

📧 Email: Nooran@RealtyEdmonton.ca
📞 Direct: 780-953-0723
🏢 Office: 304 Windermere Blvd, Edmonton, Alberta, T6W 2P2
🔗 RealtyEdmonton.ca

Listing a home takes a lot of behind-the-scenes work that most people don’t see. From the initial meeting with the seller to researching the right pricing strategy, every step matters. The goal is always to price the home just right—never too low or too high, but slightly above the ideal market value to attract serious buyers and strong offers. Sometimes sellers have their own expectations, which don’t always align with market realities. But when clients trust you as their experienced local realtor, great things happen. This particular home was one of the most beautiful listings I’ve had—the home of a close friend who placed full trust in me. We priced it strategically, generated multiple offers, and sold it for 3.3% over asking in just two days. Even after inspection concerns came up, I negotiated on behalf of my clients to make sure everything stayed on track—with no additional cost to them. Congratulations to my amazing clients, and thank you for your trust. If you're thinking of selling, I’d love to help you achieve the same great results.

Your Trusted Edmonton REALTOR®
Nooran Ostadeian
REALTOR® | RE/MAX Elite Windermere
📍 Serving Edmonton & Surrounding Areas

📧 Email: Nooran@RealtyEdmonton.ca
📞 Direct: 780-953-0723
🏢 Office: 304 Windermere Blvd, Edmonton, Alberta, T6W 2P2
🔗 RealtyEdmonton.ca